This article summarizes the PLATFORM strategy literature and
is organized around launch strategies, GOVERNANCE and
competition. A platform strategy is the mobilization of a
networked business platform to expand into and operate in
a given market. A business platform, in turn, is a nexus of
rules and infrastructure that facilitate interactions among
network users. Platforms provide building blocks that serve
as the foundation for complementary products and services.
They also match buyers with suppliers, who transact
directly with each other using system resources and are
generally subject to NETWORK EFFECTS.