Customer Pains Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all. Seek to identify three types of customer pains and how severe customers find them:
Use this to fill in the pain point analysis at the top of the hotspots.
Get all the teams to use the dots to prioritize the problem spaces that relate to the customer and the banker and bank. The top customer pain points are the ones that go into the PAIN section of the CVP