I read this quote from Bryan Dyson - ex CEO of Coca Cola the other day and this sprung out to me.
"Value has a value, only if its value is valued"
bit of a tongue twister I know, but its very relevant, even when trying to create a value engine.
One thing I have been working on is understanding market change, and impact of trends on business and ventures I am working on. I have used the Consumer Trend Canvas greatly while doing Customer Development.
Are there any trends or social/culture changes that may disrupt what you are working on? how can you adap?
Are you working on something the is valuable and valued by the customer?